As a member of the UF chapter of PRSSA, I’ve been given the opportunity to create blog posts for Progressions, a part of PRSSA National. Below you will see excerpts of my published work.

The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking for, and not just when it comes to our Christmas lists. As a public relations student, and a proud Zoomer, I’d like to offer a few tips to help you and your clients to stand out from the crowd.

Read more here.

Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that brands have incorporated the country-turned-pop singer in their own marketing tactics, resulting in tons of earned media for Swift.

Read more here.

After a year and a half of a global pandemic and a long, hot summer, PRSSA is back and better than ever. Whether you’re a new or a returning member, you can kill it as a Chapter member this school year. Be sure to follow your Chapter on Instagram, Twitter and Facebook so you don’t miss any new updates.

Read more here.

Read more here.