The following piece is a sample Buzzfeed article about the alternative teenage singer, Billie Eilish, featuring native advertising. I created this piece as an assignment for my strategic communications class at the University of Florida. In order to make the ad native, I had to select a publishing site for the ad to appear on. I chose Buzzfeed for this, so I needed to take actual clips and images that would appear on the site and put them into my article. While this assignment’s goal was to create an ad, I also used my editorial writing skills to develop the surrounding content.

Content Piece